Discover India’s Most Beautiful Crafts &
Their Unique Stories
● Featured Article
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A craft lovingly passed down through generations. I watched as skilled artisans, mostly women, sat under the warm sun, their fingers moving with patience and precision, weaving threads into precise geometric and chevron designs.
Each stitch felt like a conversation between the past and the present, carrying the spirit of Kutch in every angle and motif. Bright colors reflected the local festivals and desert landscapes, while the patterns told stories families have cherished for centuries. Wearing or owning a piece of Soof embroidery feels like holding a fragment of this rich heritage, alive and timeless.
● Latest Articles
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Embroidered Elegance: The delicate art of Chikankari
There is a subtle understated elegance of intricate white thread embroidery on delicate white muslin. So uniquely exquisite is this fine creation that it has…
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Summer in Calcutta
What is this drink but The April sun, squeezed Like an orange in My glass? I sip the Fire, I drink and drink Again, I…
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Un-veiling the story of the Ghunghat
India is a land that worships goddesses such as Saraswati, Durga, Laxmi. Ever seen them wear a ghungat, or the veil? Never. Then where did this culture of covering…
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Festive Ripples: Romancing the waves of a Leheriya
The colors of spring rarely come alive the way they do on a leheriya fabric, where vibrant hues shine through and celebrate the uniqueness of…
● About Jaypore
India wears her beauty in the colorful textiles, breathtaking ornaments & inspiring stories that come alive in the streets. There is magic in the hands that work the loom, in the eyes that pore over a needle, in the brushstrokes that paint life. And yet few things can sum it all up, can capture the essence in a box. At Jaypore, we have begun a fascinating journey, a humble attempt to bring India a little closer to the world. Dedicated to creating a unique interpretation of age-old crafts, we partner with artisanal communities, textile designers, independent artists (and the occasional maverick) to showcase a new, contemporary design language that comes from India and belongs everywhere on the globe. We believe in sharing stories & celebrating how each handmade products can come to represent something much bigger than itself. Travelling to the colorful corners of this fascinating country, we curate unique & exclusive collections that represent India’s finest craft-based designs, so that you can savor the delightful treasures at leisure, with us. Immerse yourself in the beauty of India. Shop for handmade Apparel, Jewelry, Home Furnishing, Home Decor & More.
Storytellers of Wonder 