Discover India’s Most Beautiful Crafts &
Their Unique Stories
● Featured Article
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A craft lovingly passed down through generations. I watched as skilled artisans, mostly women, sat under the warm sun, their fingers moving with patience and precision, weaving threads into precise geometric and chevron designs.
Each stitch felt like a conversation between the past and the present, carrying the spirit of Kutch in every angle and motif. Bright colors reflected the local festivals and desert landscapes, while the patterns told stories families have cherished for centuries. Wearing or owning a piece of Soof embroidery feels like holding a fragment of this rich heritage, alive and timeless.
● Latest Articles
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Treasures from Nagaland
The Nagas have a rich tradition of art and craft rooted in a lifestyle that has always been in harmony with the environment they live…
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The Embroidery of Life: Needle Crafts and Colors of Kutch
Amidst the barren desert landscape of the western border towns of India, smatterings of color are a representation of life, appearing as adornments on the…
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The Vankars of Bhujodi
The festive vibrance of embroidered textiles is the natural show stealer within Kutch textiles, but the subtler, elegant outcome from the rhythmic clacking of Bhujodi’s…
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Exploring Kutch, Solo….
Opportunity often comes disguised as an ordeal. That’s exactly how a solo trip to Kutch fell into my lap, as an ‘individual’ college assignment. There…
● About Jaypore
India wears her beauty in the colorful textiles, breathtaking ornaments & inspiring stories that come alive in the streets. There is magic in the hands that work the loom, in the eyes that pore over a needle, in the brushstrokes that paint life. And yet few things can sum it all up, can capture the essence in a box. At Jaypore, we have begun a fascinating journey, a humble attempt to bring India a little closer to the world. Dedicated to creating a unique interpretation of age-old crafts, we partner with artisanal communities, textile designers, independent artists (and the occasional maverick) to showcase a new, contemporary design language that comes from India and belongs everywhere on the globe. We believe in sharing stories & celebrating how each handmade products can come to represent something much bigger than itself. Travelling to the colorful corners of this fascinating country, we curate unique & exclusive collections that represent India’s finest craft-based designs, so that you can savor the delightful treasures at leisure, with us. Immerse yourself in the beauty of India. Shop for handmade Apparel, Jewelry, Home Furnishing, Home Decor & More.
Storytellers of Wonder 