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Eri Silk: Crafting Peace in Fabric
A silk unlike any other, one born of patience, respect, and harmony with life. Eri silk carries the quiet beauty of craftsmanship nurtured over generations.
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Your Go-To Indian Looks for the Festive Season
The months of Bhadra & Ashwin are auspicious, marking the beginning of the festivities. Ganesh Chaturthi, Krishna Janmashtami, Navaratri, Durga Puja, and Diwali are just some of the few festivals that are celebrated across the country, lacing the air with notes of nostalgia from the past. As we inch further into the festive season, each clothing…
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Letters To The Sea – An Edit Inspired by Coastal India
A journey through a tapestry of sea-washed tales and timeless crafts. Our new collection for the season are modern heirlooms from India’s coasts, crafted for styles that embrace the sun, sand, and the art of slow living.
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Chanderi : A Silken Legacy
Karwachauth, a celebration of love, tradition & India’s rich cultural heritage. While the festivities may be grand, keeping your look effortless & elegant doesn’t have to be complicated. And what better way to do so than by adorning yourself in the silken beauty of Chanderi, right!? The Story of Chanderi The town of Chanderi in…
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Chronicles Of Chikankari
Grab your imaginary magnifying glass because we’re diving deep into the whimsical world of Chikankari! Picture this: needles tap dancing on fabric, threads giggling as they weave stories & welcoming you to the elegant universe of hand-embroidered goodness! Chikankari is the craft that proves fabric can have a sense of humor. From cheeky floral patterns…
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Color Me Good
Why natural dyes are a win-win for us & the planet Blue hues of Indigo that impersonate water to soothe our souls, brilliant yellows of turmeric and marigold that make us happy and bold reds of roses and madder to get us charged up…colors are our eyes’ first interface with the world around us and…
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Road to Auroville: Why this commune attracts artists
Auroville is best known as a spiritual hotspot that attracts scores of people to its verdant, lush grounds, looking for peace and a meaning to their life. An ideal township, Auroville also attracts creative beings that are looking for a new approach to their life and work. Artists, designers and potters driven by their passion…
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Stitch by stitch
“I must share the story of Tabassum with you. She was one of the most highly-skilled artisans in Lucknow. She had won state-level awards. When we started training her as part of the first batch of the Sangraha project, she was very overwhelmed. She broke down and started crying. She said she wasn’t capable of…
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Beyond the Red Lehenga: The Indian Bridal Story
The bride in her bright red lehenga has become one of those images used on brochures that explain India in three minutes. Right up there with the Taj Mahal, a tribal woman from Rajasthan, the backwaters of Kerala and the Qutub Minar. Though the lehenga is quite the bridal symbol, India and its many states…
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Wallflowers
Every society continuously draws from its own past to re-define its collective aesthetic and it is quite often visible in clothing fashions, decorations in the home and of course in the revival of ideas. In this spirit it is a great idea and one that is rapidly gaining ground, to use vintage lithographs, advertising collaterals…
Storytellers of Wonder 