The Grand Old Lady of Kutch: Chandaben Shroff (1933 – 2016)

The driving force behind Shrujan – Chandaben Shroff – passed away on August 23 at the age of 83. Fondly known as Kaki to everyone who had met her, Chandaben was a pioneer in the field of crafts conservation as she began working with artisans much before anyone else. As someone who has lived in Kutch for ten years, it has been my privilege to have known her closely and interacted with her on many occasions. In fact, my first introduction to Kutch was because of Shrujan, when as a teenager I discovered their treasure trove of embroidered garments that Kaki used to market from her home in Mumbai.

Being a Kutchi herself and married into a well known Kutchi family, she began her journey with artisans in 1969 when she had gone to Kutch as part of the Ramakrishna Mission Trust’s relief operations during one of the many droughts that affected the region. She realized the Kutchi pride and self-respect made accepting charity difficult for the local communities. However, she saw that their strength lay in the beautiful embroideries the women from the region made. After commissioning the first batch of sarees, Shrujan was born. Today Shrujan has grown from the first 30 women to 4,000 women artisans who are sustained by the trust. In 2006, Chandaben received the Rolex award for Conservation, Education and Enterprise, a prestigious recognition of her contribution to livelihoods and revival of the unique embroideries of Kutch.
Not content with this, Chandaben’s next and last project, the Living and Learning Design Center was inaugurated in January 2016 in Kutch. A first of its kind, it has been visualised as a repository of cultural knowledge and skills along with a state-of-the-art museum and craft studios for design, skill training and innovation.


While Chandaben leaves behind a formidable legacy, she exemplified the best of Indian values – simplicity, compassion and inclusiveness. Everyone was welcome to her beautiful home in Kutch and she encouraged the young and old in a myriad ways to express creativity, enterprise and social responsibility. She considered and treated her staff, her artisans, her associates and her family as one, and therein lay the answer for her success. RIP Kaki, it was a life well spent.

The author Meera Goradia is the Head of Cluster Development at Jaypore. She is the former director of Kutch-based organization Khamir.

Images via Shrujan.

3 responses to “The Grand Old Lady of Kutch: Chandaben Shroff (1933 – 2016)”

  1. Very inspiring,so much to learn from Kali self made social designer entrepreneur

  2. We have lost one more gem of kutch. Kaki will be missed and remembered for generations to come. She was a special gift for kutch. She may rest in eternal peace. Thanks a lot for such a beautiful tribute Meera and team Jaypore.

  3. God bless her soul she left behind amazing heritage for the next generation.

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India wears her beauty in the colorful textiles, breathtaking ornaments & inspiring stories that come alive in the streets. There is magic in the hands that work the loom, in the eyes that pore over a needle, in the brushstrokes that paint life. And yet few things can sum it all up, can capture the essence in a box. At Jaypore, we have begun a fascinating journey, a humble attempt to bring India a little closer to the world. Dedicated to creating a unique interpretation of age-old crafts, we partner with artisanal communities, textile designers, independent artists (and the occasional maverick) to showcase a new, contemporary design language that comes from India and belongs everywhere on the globe. We believe in sharing stories & celebrating how each handmade products can come to represent something much bigger than itself. Travelling to the colorful corners of this fascinating country, we curate unique & exclusive collections that represent India’s finest craft-based designs, so that you can savor the delightful treasures at leisure, with us. Immerse yourself in the beauty of India. Shop for handmade Apparel, Jewelry, Home Furnishing, Home Decor & More.