Discover India’s Most Beautiful Crafts &
Their Unique Stories


Featured Article
  • The Art of Tarakashi: Heritage Craft for Modern Celebrations 

    Long before machines hummed and factories filled the skyline, there was a land where beauty was shaped not by force, but by fingers patient, steady, and devoted. This land was Cuttack, in present-day Odisha, a place cradled by rivers and known to poets as the “Silver City.” 

    But the story of Tarakashi, the delicate art of silver filigree, doesn’t begin in Cuttack. It begins much earlier centuries ago along bustling ancient trade routes. 

Latest Articles
  • Textile Trails: Where The Loom Comes Alive

    Textile Trails: Where The Loom Comes Alive

    Did you, like us, not want National Handloom Day to end? Beautiful images of effortlessly draped handwoven sarees, weavers working their magic on the loom…

  • Colors of the Earth: The Allure of Natural Dyes

    Colors of the Earth: The Allure of Natural Dyes

    In 1856, a 14-year old William Henry Perkin invented aniline purple or Mauve, while trying to synthesize Quinine from chemicals derived from coal tar. His…

  • Stitch by stitch

    Stitch by stitch

    “I must share the story of Tabassum with you. She was one of the most highly-skilled artisans in Lucknow. She had won state-level awards. When…

  • Beyond the Red Lehenga: The Indian Bridal Story

    The bride in her bright red lehenga has become one of those images used on brochures that explain India in three minutes. Right up there…

About Jaypore

India wears her beauty in the colorful textiles, breathtaking ornaments & inspiring stories that come alive in the streets. There is magic in the hands that work the loom, in the eyes that pore over a needle, in the brushstrokes that paint life. And yet few things can sum it all up, can capture the essence in a box. At Jaypore, we have begun a fascinating journey, a humble attempt to bring India a little closer to the world. Dedicated to creating a unique interpretation of age-old crafts, we partner with artisanal communities, textile designers, independent artists (and the occasional maverick) to showcase a new, contemporary design language that comes from India and belongs everywhere on the globe. We believe in sharing stories & celebrating how each handmade products can come to represent something much bigger than itself. Travelling to the colorful corners of this fascinating country, we curate unique & exclusive collections that represent India’s finest craft-based designs, so that you can savor the delightful treasures at leisure, with us. Immerse yourself in the beauty of India. Shop for handmade Apparel, Jewelry, Home Furnishing, Home Decor & More.