Discover India’s Most Beautiful Crafts &
Their Unique Stories


Featured Article
  • The Story Behind Your Jewels: How Every Piece Holds a Legacy 

    To understand Indian jewelry is to understand these worlds; the people, processes, and beliefs that shape every piece long before it is worn. Rooted in geography, shaped by history, and refined by generations of artisans, India’s jewelry traditions are as diverse as its landscapes.

    Each region developed its own techniques, materials, and motifs, influenced by local beliefs, royal patronage, and everyday life. Together, these crafts form a living map of India’s cultural legacy, where every ornament tells a story of where it comes from and the hands that brought it to life.

Latest Articles
  • Stitch by stitch

    Stitch by stitch

    “I must share the story of Tabassum with you. She was one of the most highly-skilled artisans in Lucknow. She had won state-level awards. When…

  • Beyond the Red Lehenga: The Indian Bridal Story

    The bride in her bright red lehenga has become one of those images used on brochures that explain India in three minutes. Right up there…

  • Out of the Woodwork

    Out of the Woodwork

    In a world of steel, glass and chrome, where does wood, one of the earliest materials used in a home fit in? In nearly every…

  • Wallflowers

    Wallflowers

    Every society continuously draws from its own past to re-define its collective aesthetic and it is quite often visible in clothing fashions, decorations in the…

About Jaypore

India wears her beauty in the colorful textiles, breathtaking ornaments & inspiring stories that come alive in the streets. There is magic in the hands that work the loom, in the eyes that pore over a needle, in the brushstrokes that paint life. And yet few things can sum it all up, can capture the essence in a box. At Jaypore, we have begun a fascinating journey, a humble attempt to bring India a little closer to the world. Dedicated to creating a unique interpretation of age-old crafts, we partner with artisanal communities, textile designers, independent artists (and the occasional maverick) to showcase a new, contemporary design language that comes from India and belongs everywhere on the globe. We believe in sharing stories & celebrating how each handmade products can come to represent something much bigger than itself. Travelling to the colorful corners of this fascinating country, we curate unique & exclusive collections that represent India’s finest craft-based designs, so that you can savor the delightful treasures at leisure, with us. Immerse yourself in the beauty of India. Shop for handmade Apparel, Jewelry, Home Furnishing, Home Decor & More.